The Sigmund Project: The best idea you will hear about today
Have you heard of The Sigmund Project? Marketer Alan Merschen may have struck gold with his nonprofit collaborative platform aimed at rejuvenating a battered global tourism industry. While The Sigmund Project is about advancing tourism, there is no reason that other industries could not emulate the idea. Merschen would find it flattering if they did. There is no reason that other sectors could not benefit from a similar collaborative approach.